Pirelli and the Junior Zagato
Pirelli and the Junior Zagato

Pirelli and the Alfa Romeo Junior Zagato

In the early 1970's, Italia tire manufacturer Pirelli, long-term supplier of Alfa-Romeo, used Alfas extensively throughout their advertising campaigns.

In some cases, they used the Junior Zagato.

 

Around 1971, Pirelli ran a campaign using a white JZ 1300 (chassis-number unknown) in an almost psychedelic setting with multi colored neon lights reflecting in the Plexiglas front of the car.

This photo was used for a poster.

The poster in turn was used in magazine advertisements, which included a ticket that could be filled-out with one's name and address and sent to Pirelli who in turn would send you such a poster for free!

After years of hunting, I finally managed to lay my hands on one of the posters!
It's in far-from-mint condition but I'm VERY happy that I finally got one!

Also depicted is the aforementioned magazine ad (in French in this case).

An example (in French) of the Pirelli magazine advertisement, using the Junior Zagato  
An example (in French) of the Pirelli magazine advertisement, using the Junior Zagato

Pirelli advertisement poster with Alfa Romeo Junior Zagato 1300
Pirelli advertisement poster with Alfa Romeo Junior Zagato 1300

Pirelli advertisement poster, together with magazine advertisement using an Alfa Romeo Junior Zagato 1300
Pirelli advertisement poster, together with magazine advertisement using an Alfa Romeo Junior Zagato 1300

In 1972, Pirelli again used an Alfa Romeo Junior Zagato in their magazine advertisement.
This time it is a red car, and again the chassis-number is unknown.
The advertisement is for the ten-new Pirelli Cinturato CN36 tires.

Alfa Romeo Junior Zagato advertisement for the then new Pirelli Cinturato CN36 tires
1972 Pirelli advertisement for Cinturato CN36 tires, using an Alfa Romeo Junior Zagato

Pirelli and the Alfa Romeo Junior Zagato